Learning Curve Group
What They Said
“Hellow always find a creative solution. I have used them for a number of years and at different companies. They have left a great impression with colleagues at all levels, wherever I have worked. I wouldn’t hesitate to recommend them.”
Neil Whittaker — Marketing Director, Learning Curve Group.
Learning Curve Group
Learning Curve Group’s mission is to transform lives through learning. They give businesses, further education providers and individuals access to a better future through bespoke training programmes. We have worked with them for a number of years now producing a wide range of content for them from business pitch videos and staff stories to company overviews and we’ve even helped them develop their own in house production skills with some of the footage shot and edited by their own staff.
Transforming Lives
Learning Curve Group first approached us in 2021 to tell some of the amazing stories of their learners. They wanted to illustrate how they transform lives through learning.
We embarked on a 3-month process, meeting potential contributors interviewing them and seeing them in their work. In 2021 this was all undertaken whilst covid loomed in the background, making it an extra tricky delivery - but we are delighted with the stories we uncovered and, more importantly, so were LCG. So much so that they got us back this year to make more stories and we loved every minute of the process.
They premiered at LCG’s national conferences, at the hallowed Geordie ground of St James Park in 2021 and this year at Old Trafford. Here are some of the videos from the last two years.
Delivery
Individual learner journey stories
Company-wide contributor casting & multiple interviews
Ground and drone filming
National filming campaign
Social Media tie ins
Delivered for national conference.
Results
‘Working with Hellow was a brilliant experience. They listened to what we were trying to achieve and suggested ways to make it a reality. They are flexible and excellent project managers from inception to final cut – not to mention the amazing quality of the end product!’
Rachel Cornforth — Head of Marketing, Learning Curve Group.
The Purple Binders
Learning Curve Group throw epic staff parties for their 500+ national team and we were there to film one. The theme was Peaky Blinders and as big fans already, we didn’t need much encouragement to go to town on it - and even threw in a free charity promo. The company staff are known as the ‘Purple People’ so we thought we could make them the deadly Purple Binders for one night only. Believe it or not the promo was shot in a deserted office room at their HQ.
Delivery
Themed charity promo with motion graphics
2 camera event filming
On site staff interviews from the night
Numerous outputs for web and social media platforms.
Results
The night raised over £10,000 for LCG’s chosen charities.
Beyond The Levy
Learning Curve Group needed a fast turnaround video to help promote their Beyond The Levy, apprenticeship levy scheme. Owing to client time restrictions their sites were not accessible for filming so we used a combination of high quality stock footage and motion graphics to present their offering online.
